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Business Proposals that Stand Out
As business writing professionals, we all know that basic just isn’t cutting it anymore. When businesses send out a request for proposal, they intend to receive multiple responses and will choose the most intriguing at the best value. It is our job to respond with a proposal that will break through the clutter and remain in the reader’s mind. Some basics to creating a memorable proposal include compelling and targeted content, succinct style, and detailed plans. In order to gain a competitive edge, think about using some of these tools that have led me to success in the past:
Videos/Photos. Submitting a business proposal means that you haven’t made it to a full-fledged presentation in front of a prospective client yet, so use this document as a way to reel them in using visual appeals. Adding photos or videos that demonstrate your capabilities will bring your business to life, making it an appealing and substantial option to the viewer. If your proposals are sent online, try implementing videos that offer a visual representation of your business as a whole or a specific area of expertise. These simple, key elements will bring your business to life and leave a lasting impression on the reader.
Case Studies. When sending out a business proposal to a potential client, be sure to include significant content will make your business memorable. Feature case studies that demonstrate past performances. Allow the viewer to see how your team has excelled in the past and how relevant your business is to the task at hand. This will instantly boost your credibility.
Remember that you can easily be remembered through creating visual and relative content that would be of interest to a potential client. Get inside of their head. Don’t get your proposal thrown in the trash can. We all work hard at what we do, so take a couple extra steps and you won’t look back!
